I approach packaging design with a passion for detail and an unwavering commitment to make the design process smooth and the outcome successful. I truly believe packaging design is an art form. My mission is always to elevate the brand through packaging that is engaging, functional, and user focused. I strive to make a positive impact through continually advocating for environmentally sustainable packaging.

I have designed and developed both primary and secondary packaging for numerous brands in different CPG industries, including but not limited to beauty, personal care, wine/spirits, and home goods.

Through my work, I have gained valuable insights into the design, development and production processes. I value the importance of collaboration with clients, suppliers, and manufacturers. I bring technical expertise and insights along with the creative. I am experienced in assessing production feasibility, print and decoration processes as well applying insights for product cost management.