I had the honor to work with Michter's, one of the most admired whiskey brands in the industry to create the ground breaking packaging and branding for an industry first offering of Michter's Celebration- a super premium limited edition Sour Mash Whiskey. Project scope was extended to provide creative direction for their Fort Nelson Distillery signage, branded merchandise, print advertising, and the creation of the Michter's Legacy Series of Bomberger's and Shenk's.

For the first time, an American whiskey company was offering a rare blend in an attempt to rival other great spirits from around the world, with only 273 bottles offered with SRP of $3k, the design needed to reflect the price point + elevate the overall customer experience to rival the most premium spirits on the market. Target demographic: whiskey aficionado, high income, male.

A luxury experience rich in detail. No detail was overlooked. A carrying case secures the magnetic die cut face panel, revealing a gold Zamak plaque laser engraved with the Michter's logo. Front panel split doors seamlessly slide into the main housing allowing for maximum bottle-in-package display on a bar shelf. The 18k gold decorated bottle sits on a padded bed of faux leather and is secured in place with a hand sewn neck strap and snap. A pull out drawer houses the Deckle-edged paper Distiller's note. Each note is individually signed and sealed with a custom branded wax seal.

Michter's Celebration was a massive success, selling out within 2 weeks of launch. Today, those lucky enough to have an unopened bottle in the original packaging can expect to receive upwards of $35k at auction or through a private sale.

My work with the brand continued to provide creative direction for the Fort Nelson Distillery signage, branded Michter's merchandise, print advertising, and the creation of the Michter's Legacy Series of Bomberger's and Shenk's.